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Nielsen on Macintosh.

Jakob Nielsen (yes, he of usability fame) on 25 years of the Macintosh…

“The Mac’s miserable marketplace performance seems to pose a strong argument against usability. Why bother, if it doesn’t sell?

The counter-argument is that usability is the only reason Mac survived. Compared to the PC, it was much more expensive, had only a fraction of the specialized applications, and was cursed by Apple’s business-hostile attitude.

So why would anyone pay more for less? Because Macs were easier to use.”