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Price Comparison Sites.

So, Which? is warning consumers that they might not be getting the best price by buying services through price comparison websites.

Shock-horror! Things cost more when you involve middlemen?! Who’d have thunk it, eh?

Don’t want to ring around every provider? Here’s an idea: Just use the price comparison site of your choice to narrow down your options to, say, the cheapest three… then just call those directly and get a quote. It’ll almost certainly be cheaper than the online price you’re seeing. Afterwards, mention finding them through a price comparison site and you might get further “online” discount too. I know it’s worked for me.

I never cease to be amazed by the number of people who just assume that because something is available to buy online that it must be cheaper than if you were to buy it in the “real world”. More than a few times i’ve seen items sell for way above even their high street rrp on Ebay just because someone assumes that items listed on there must be a bargain.