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Shortly before Christmas ITV started pushing the re-branding of their online TV catch-up service as itv Player. What an original name. The logo is epsecially creative. Nothing at all like the BBC’s online TV catch-up service iPlayer launched some time ago…

BBC and ITV Player logos

Not bad, eh? What really hurts is that some marketing team at ITV is being very well-paid to come up with such wonderful work. Or worse still, some external agency creative-types are being paid even better still to be massively uncreative.